Patrick Dempsey New Face of Versace

Patrick Dempsey

Chad Buchanan/Getty

updated 12/04/2007 AT 10:00 AM ET

originally published 12/04/2007 AT 11:45 AM ET

He may have been the runner-up this year as PEOPLE’s Sexiest Man Alive – for the second year in a row – but Patrick Dempsey has one field all to himself: he’s the new face of Versace for the fashion-design company’s spring/summer line for men.

Celebrated fashion photographer Mario Testino shot the ad campaign with the Grey’s Anatomy McDreamy, 41, last month, reports Access Hollywood.

“It was so lovely to work with Donatella Versace, she is an iconic and inspirational woman and a wonderful person, not to mention what a pleasure it was to work with Mario Testino too, one of the world’s finest photographers,” Dempsey said in a statement.

Said Versace of her new model: “I’m a big fan. So it was a great experience working with him because he is such a talented actor.”

The ads will begin appearing in February, and StyleWatch readers, who got a heads-up last month, already marked their calendars.

Still Sexy

Meanwhile, when it comes to Dempsey’s ranking in PEOPLE’s Sexiest sweepstakes (behind Matt Damon this year, and George Clooney last), “He was robbed!” Amy Adams, his costar in the new movie hit Enchanted, insisted to the Associated Press. “That’s what I think about that.”

“That’s funny,” Dempsey said, laughing. “Always a bridesmaid, never a bride.”

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