Why Did James Franco Wear a Blond Wig at Sundance?

James Franco

Sonia Recchia/Getty

01/22/2011 AT 5:55 PM ET

So what hasn’t James Franco done lately?

He’s attending Yale University, wrote a book, signed on to co-host the Oscars, starred in the critically acclaimed 127 Hours and became a ditzy blonde.

Franco showed off the new look at the Sundance Film Festival, where he’s promoting his documentary, Three’s Company: The Drama, which examines the classic 1970’s sitcom.

The actor, 32, channeled his inner-Suzanne Somers by donning a long blond wig and black beanie while hosting a “Reagle Beagle”-themed bash Friday night at Chefdance, presented by Sotheby’s.

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