05/11/2011 AT 8:00 AM ET
Pippa Middleton knows how to make a memorable first impression.
With one wedding (her sister Kate’s) and one dress (an ivory Alexander McQueen that flaunted all her enviable curves), Philippa Charlotte Middleton, 27, managed to snag the spotlight as much of the world looked on.
Athletic, ambitious and well educated, she is described by multiple friends as “more outgoing” than her reserved older sister, 29.
At Scotland’s Edinburgh University, “Pippa would always have male admirers,” a fellow student tells PEOPLE in this week’s cover story.