updated 06/22/2011 AT 6:00 PM ET
•originally published 06/23/2011 AT 11:00 AM ET
“This is definitely sexier than past campaigns we’ve done,” she tells PEOPLE. “I guess you could say ‘Hans and Franz’ are celebrating season 9.”
Good thing 20 fresh designers are eager to make the superstar some clothes!
The new season, which premieres July 28 (9 p.m. ET) on Lifetime, features Klum and her trusty co-judges Michael Kors and Nina Garcia, plus mentor Tim Gunn and a bevy of celebrity judges, including Kim Kardashian, Christina Ricci, Zoe Saldana and Malin Akerman.