updated 07/08/2011 AT 7:30 AM ET
•originally published 07/07/2011 AT 11:50 AM ET
Joining Jessica Simpson, who announced her role on the show last month, menswear designer John Varvatos and host Elle Macpherson, Richie, 29, will work with aspiring fashionistas as they compete for a chance to win a multi-million dollar contract to jumpstart their own brands.
“Jessica, Nicole, John and Elle make the most exciting team we have ever worked with on a reality television show,” executive producer Ben Silverman says. “We are thrilled to feature such an extraordinary group of mentors and designers.”
In her style career, Richie has launched a House of Harlow jewelry collection, footwear, eyewear and handbag lines, a ready-to-wear women’s collection and a Pea in the Pod maternity line.