updated 07/22/2011 AT 11:25 AM ET
•originally published 07/22/2011 AT 1:45 PM ET
The boys are back!
When season 2 of How to Make It in America kicks off, Cam (Victor Rasuk) and Ben (Bryan Greenberg) are still trying to make their burgeoning denim line Crisp a household name.
But as the company fails to catch on, friend and investor Kappo (Eddie Kaye Thomas) muses that it may take a bang – literally – for the pair to get some attention.
Will the ambitious duo follow through? There’s a gunshot at the end of the season 2 trailer, which PEOPLE.com is premiering exclusively.
As for the rest, find out in October, when How to Make It in America, which also stars Lake Bell as Rachel, returns to HBO.
– Kiran Hefa