updated 08/12/2011 AT 3:45 PM ET
•originally published 08/12/2011 AT 12:00 PM ET
Patrick Schwarzenegger, 17, the oldest son of the former California governor and estranged wife Maria Shriver, appears shirtless in a revealing new advertisement for Hudson Jeans. A billboard featuring the black-and-white photo is sure to turn heads of passersby on Sunset Boulevard.
Mick Jagger and Jerry Hall’s daughter, Georgia May Jagger, also does modeling work for the brand.