updated 03/26/2012 AT 1:00 PM ET
•originally published 03/26/2012 AT 2:00 PM ET
When you’re hot, you’re hot, right down to your underwear.
Tim Tebow’s photogenic kisser – and nothing more – is taking center stage on a digital billboard advertising Jockey brand underwear and also welcoming the former Denver Bronco to his new team, the New York Jets.
“We Support Tebow & New York – Jockey,” reads the billboard, which stands on the New Jersey side of the Lincoln Tunnel that links Weehawken to Manhattan.
Some half a million commuters are expected to see the ad, reports ESPN.