updated 04/04/2012 AT 2:00 PM ET
•originally published 04/05/2012 AT 11:00 AM ET
The ultra-private music mogul launched a special Tumblr page Thursday featuring personal photos. (Beyoncé’s big launch is Beyonce.com, and the Tumblr is part of the site.) In a message to fans, she writes, “it’s been a long time coming – but I finally have my own place on the web.”
Besides an artful gallery of stylish photos, the multi-media site includes sections on “The Latest” (with a pre-sale announcement for Revel), “Music,” “Vault” (which she calls “the heart of my site”), “Beyhive” (for the official fan collective), “Performance” (listing her Atlantic City concerts on May 25-27) and “I Am” (offering a private message that clicks onto more photos).