updated 05/03/2012 AT 8:00 AM ET
•originally published 05/03/2012 AT 8:05 AM ET
The ad in which Ashton plays “Raj,” a Bollywood producer – complete with brownface makeup and a heavy Indian accent – has been removed from the Popchips website and other online channels amid an outcry that it is racist, reports The New York Times.
The most blistering critique came from Anil Dash, the tech entrepreneur. “I can’t imagine I have to explain this to anyone in 2012, but if you find yourself putting brown makeup on a white person in 2012 so they can do a bad ‘funny’ accent in order to sell potato chips, you are on the wrong course,” he wrote on his website.