updated 02/03/2013 AT 9:00 AM ET
•originally published 02/03/2013 AT 10:15 AM ET
It may be Super Bowl Sunday, but as far as mom-to-be Holly Madison was concerned, it was Super Baby Saturday.
About 25 friends – including boyfriend Pasquale Rotella – feted the former E! star with a very pink baby shower in Las Vegas. At a roped-off section of Meatball Spot, pink tulips lined the tables, pink heart-shaped balloons flew overhead and Madison even wore a pink dress for the occasion.
“It was a Valentine’s-themed shower,” a source told PEOPLE of the party. And due in early March, Madison, 33, sipped a specially-created virgin drink called “The Holly-Go-Lightly” in an over-sized glass wrapped with her signature Sugar Factory candy necklace.
Guests feasted on pizza, salad, meatballs and slider sandwiches, and left with gift bags from Le Bebe Coo.
In lieu in gifts, attendees were asked to donate to the Baby2Baby charity, which supplies baby gear to families in need. However, the Playboy model was seen opening a blanket, toys and even a Rapunzel onesie – perfect for the Disney fanatic who has revealed she’s decorating her baby girl’s nursery in an Alice In Wonderland theme.