updated 03/07/2013 AT 2:00 PM ET
•originally published 03/07/2013 AT 2:15 PM ET
Nine little letters on the back of the bottle set this rose wine apart from other fruits of the Provence grape harvest: Jolie-Pitt.
It’s the first Miraval vintage stamped by the Hollywood couple, in a joint venture with established vintner Marc Perrin. The back label even reads “bottled by Jolie-Pitt and Perrin.”
The Perrin family spokesman says the first 6,000 bottles put on sale online Thursday were bought within five hours. The wine sold for $139 for a six-bottle case.
The wine, in a bottom-heavy, champagne-like bottle, goes on sale to restaurants and wholesalers later this month.
There was no immediate comment from Pitt or Jolie’s publicists.