Paula Deen Dropped by Target & On ‘Pause’ at QVC While Fans Show Support

Deen in Paula Deen’s Kitchen at Chicago Harrah’s Joliet Casino & Hotel, which will be closing

Timothy Hiatt/Getty

updated 06/27/2013 AT 5:15 PM ET

originally published 06/27/2013 AT 12:45 PM ET

While businesses continue to bail on Paula Deen in light of the racial controversy that is damaging her reputation as the Queen of Southern Cooking, fans are showing that she is not alone in this fight.

Based on an earlier Forbes story published Thursday morning, PEOPLE reported Deen had been dropped from the Novo Nordisk deal that caused a stir last year when she announced that she had ben living with Type 2 diabetes for three years – but a spokesperson for the global healthcare company says that simply isn’t true.

“It’s too early to suggest what we will wind up doing but we have not dropped Paula Deen,” the spokesperson said. “We just felt the recent controversy affected her ability to help manage and work towards our mission which is around changing diabetes. It’s unclear what effect this controversy will have on users of the diabetes drug.”

The spokesperson continued, “People need to focus on the fact that diabetes is a serious personal disease. They manage the disease on their own terms. I would never suggest people should make a decision about managing there disease based on an emotional decision. If a drug is helping them effectively manage their diabetes, then that should be their deciding factor and that should be a decision between them and their doctor.”

Target also has decided to get out of the Deen business.

“We have made a decision to phase out the Paula Deen merchandise in our stores as well as on Target.com. Once the merchandise is sold out, we will not be replenishing inventory,” the brand said in a statement on Thursday.

QVC has decided to “pause” their relationship with Deen. In a letter to customers on Thursday, President and CEO Mike George wrote, “We have talked with Paula and her team extensively over the last several days, and together we have considered what is best for our customers, for Paula, and for QVC. For now, we have decided to take a pause.”


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