updated 08/29/2013 AT 3:20 PM ET
•originally published 08/29/2013 AT 6:30 PM ET
Jay Z has pulled a first: He exclusively premiered his new video, “Holy Grail,” on his Facebook page Thursday at noon ET.
And he had some heavyweight star power to accompany him – Justin Timberlake, sporting a scruffy new look.
The clip, which carried a 24-hour exclusivity window to boot, was the first ever by a major music star to debut on the social media site, according to Billboard.com, which reported that with more than 17 million Facebook fans for Jay Z and another 25 million for Timberlake, “the combined reach for ‘Holy Grail’ is significant.”
“What we’re doing with Jay Z today is really exciting and we think emblematic of the evolution for music and how musicians can connect with their fans,” Nick Grudin, head of content partnerships for Facebook, said in a statement.
But how does the video rate? You be the judge! (Warning: This video contains explicit language.)