updated 10/25/2013 AT 3:00 PM ET
•originally published 10/27/2013 AT 4:00 PM ET
Is Kris Jenner keeping up with a new paramour?
Rumors have swirled that the newly single Kardashian matriarch, who recently split with Bruce Jenner, is dating Bachelor star Ben Flajnik after the two were spotted together multiple times.
But the 30-year-old Flajnik, who is 27 years Jenner’s junior, is having none of that: He spoke to PEOPLE to set the record straight.
“Kris is a very, very dear friend of mine,” said Flajnik, who lunched with Jenner Friday at Barney’s in Beverly Hills. “We are not dating, we’re just working on a couple of projects together, so that’s why we’ve been seen a lot as of late.”
They certainly have been. Tongues first started wagging after Jenner posted an Instagram snapshot in late September that showed her with the winemaker and Kardashian mainstay Jonathan Cheban.
Flajnik – who tells PEOPLE, “I’m dating” – says Jenner has “taken me in to her family.”
Flajnik explains that he met Jenner when he appeared on her talk show over the summer.