updated 11/17/2011 AT 3:45 PM ET
•originally published 11/17/2011 AT 6:00 PM ET
There are a lot of protests going on in New York City these days, but this was unexpected.
Call it Occupy Sexy. Announcing themselves from the social-content website BuzzFeed.com, about 15 protesters in Ryan Gosling masks showed up – in the rain, no less – outside PEOPLE’s headquarters at Manhattan’s Time-Life Building on Wednesday.
“We are devastated,” Buzzfeed’s Matt Stopera, 24, said of PEOPLE’s decision to name Bradley Cooper 2011’s Sexiest Man Alive. “[Gosling’s] left arm alone makes him the Sexiest Man Alive. Hello, look at his abs!”
Facebook users also got into the act with an entire page devoted to The Pro-Gosling People Magazine Protest, illustrated with this week’s cover of Cooper with a great big red X over it. (Gosling’s photo is circled. What, no heart?)