Calm, Assertive Training DVD
The classroom of dog owners on the DVD is tutored in his message that dogs need exercise, then discipline, then affection. Millan preaches becoming a calm, assertive presence. If you want to see what it's like to be calm and assertive, watch Oprah, he tells them; she is a master.
Millan is so busy now he no longer offers one-on-one training. Even the waiting list is closed. And his seminars and other appearances are rare.
The Mastering Leadership three DVD sells for $40 on CesarMilllan.com . Sessionswithcesar.com offers an online course for $80 a quarter or $150 a year.
In his ever-expanding merchandise line, Millan now offers three kinds of Dog Whisperer treats to go along with his three dog needs of exercise, discipline and affection.
The beef-based "Discipline" definitely came first with my dog Jolly and two of his girlfriends, Rosie and Shadow. Jolly wouldn't eat the other two kinds of biscuit-type treats unless the girls were visibly enjoying them–and then only nibbled. Both girls preferred the "Affection" treat, which is big, heart-shaped and improbably flavored with green tea. The "Exercise" treat, which has organic chicken as its third ingredient, was no one's favorite.
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