It Has Arrived: The Snuggie for Dogs!
"Snuggie stands for cozy, warmth and functionality ... and dogs need to stay comfy on their morning walks and on those chilly winter evenings too," Allstar Products Group Marketing Director Anne Flynn tells PEOPLE Pets. "Many Snuggie customers are also dog owners, and we didn't want the owners feeling bad about the jealous glances from their pets any longer."
The dog Snuggies – which come in pink and blue and sizes extra-small to large – are designed similarly to the human version. "We had to keep the back secure like a coat so dogs could walk comfortably in it," says Flynn. "But we wanted to keep the feel of the original Snuggie. It was important to maintain the look, fabric and label."
Flynn shares that since last week's launch, the company has received an "overwhelming response" to the product (and the cute commercial!). Though they're only available online for now, starting in September, Snuggies for Dogs will hit shelves at Walmart, PetSmart, Petco, CVS, Walgreens, Kohls and Bed, Bath & Beyond.
So are Snuggies for Cats in the future? "You never know what we'll come up with next," hints Flynn.
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