Guess which one of model Elle Macpherson's children is following in her famous footsteps? Hint: She's got four legs! That's right, Macpherson's 5-year-old labradoodle Bella is the first face of Dogside.com, a British fashion company for "today's stylish urban dog." The pup is reportedly earning a "substantial five-figure sum" for her work, according to the U.K.'s Telegraph, though the company won't confirm the fee.
So how did Bella land the gig? "We always knew we wanted to work with a dog that had a fashionable owner," a Dogside.com spokesperson tells PEOPLE Pets. "We looked at various high-profile people we could approach, and immediately thought of Elle. She wanted to get involved right away when she heard about it!"
Bella sat for a daylong photo shoot – "she was so well-behaved," says the rep – and soon her cute little face will be posted on mini-billboards throughout London. "Bella is the perfect representative for the label," the spokesperson says. "The products look good on her, and she was great in front of the camera herself. She learned from her mum!"
Though Dogside.com was founded in 2007, Bella's campaign is serving as the brand's official public launch. The company is confident that dog owners will want to pick up all the looks modeled by Bella, including a sweet striped scarf and a black waterproof coat.
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