06/29/2010 at 04:23 PM EDT
It was only a matter of time before Martha Stewart
extended her empire all the way to the doghouse.
The domestic doyenne and animal lover has always been a beacon of homestead elegance
. Now with the help of PetSmart, she has just launched a new line of pet products
that are exactly what you would expect from any Martha Stewart product: classic, practical and lovely to behold in all the glory that is robin's egg blue.
The new goodies, which debuted June 29 at PetSmart stores and online, include the basics – collars, leashes, bowls and beds – but also a few welcome surprises, like a toy storage bin ($9.99
), bathing pitcher ($9.99
), doggie daycare kit ($16.99
) and massager brush ($11.99
). A hand-crafted crochet squeak toy ($9.99
) in the shape of a little chicken is even cute enough to show off on a bookshelf or in a baby room – but it would probably be just as happy to fulfill its destiny inside a dog's slobbery mouth, too.See more great pet style items on PEOPLEPets.com:Get Tough with Accessories from Gangs of New Yorkie Pet-Friendly Furniture That's Forgiving to Slobs and Slobberers