Justin Bieber, Animal Adoption Advocate!
01/20/2011 AT 05:00 PM EST
It turns out that the unlikely advocate for animal adoption isn't just concerned with his hair and his superstardom; the 16-year-old singer also using his incredible popularity to star in another PETA campaign for shelters.
"Animals can make U smile," the new poster reads, in Bieber's trademark purple script. "Adopt from your local shelter."
Photographed by Cliff Watts, the ad features a grinning Bieber – who rescued his own dog, a Papillion named Sam, from a shelter last year and also starred in a campaign for peta2, PETA's youth animal rights organization, last year – pointing and staring into the camera.
"Justin wants his fans to know that buying a dog or a cat from a pet store or a breeder takes a home away from a deserving animal waiting in a shelter for a loving family," according to a statement.
If Bieber fever is as hot as it seems, this message will be heard by legions of screaming, tweeting fans.
See more celebrity rescue advocates on PEOPLEPets.com:
Jesse Eisenberg's Apartment is Full of Cats – and Nothing Else
FIRST LOOK: Kellan Lutz & Dog Kola's Pet Adoption Ad