AnnieWear’s Cuddly Animal Garb Helps Dogs and Cats

updated 05/13/2011 AT 3:05 PM ET

originally published 05/16/2011 AT 7:45 AM ET

We can’t resist buying our children clothing and accessories with super cute animals on them – but wouldn’t those items be even cuter if they could actually help a furry friend in need?

That’s the philosophy behind the new family-run website The company makes and sells its own adorable animal-themed children’s clothing and accessories – inspired by the family’s rescue pup Annie – and donates a portion of proceeds to pets charities.

All of the products have a homespun feel, which make them perfect as unique gifts for children or expectant moms (you’ll be a stand-out at any baby shower!). The onesies and T-shirts, which are graced with a cartoon caricature of the sweet golden retriever, are made with 100 percent ring spun cotton and say things like “My doggie is adopted – Rescue shelters rule!” or “Puppy = Cute, Baby = Cute-squared.”

The site, created by cousins Laurene Parlatore and Pam Pinta of Annapolis, Md., also offers a wide range of hand-selected products that they don’t make themselves, but that mesh with their super-cute agenda. There are children’s toys, books, towels, hats and special treats for mom – and all of the items have that sweet animal flair. It’s definitely the place to stock up on necessities for your budding animal-lover!

For a special reader discount of 15 percent on AnnieWear, enter PEOPLE2011 at checkout.

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