updated 06/13/2011 AT 6:00 PM ET
•originally published 06/14/2011 AT 7:45 AM ET
All it takes is one click.
Multiply that by five thousand, and one U.S. military veteran suffering from the effects of post-traumatic stress syndrome gets a huge jolt of support – in the form of a service and companion dog.
How does it work? Explore.org, the philanthropic multimedia arm of the Annenberg Foundation, has launched Dog Bless USA, a project that hopes to bring 100 dogs to 100 veterans. Inspired by the reach of social media, founder Charles Annenberg started the campaign, which promises one service dog for every 5,000 new “likes” on its Facebook page.
The project, which began on Memorial Day this year, has already received enough likes for eight service dogs.
“I’m not asking for money,” Annenberg tells PEOPLE Pets. “I think your time is more valuable. It’s about bringing people together, and hopefully, spreading a little patriotism.”